Англо-русский экономический словарь.
Recency, Frequency, Monetary Value - RFM — A marketing analysis tool used to identify a firm s best customers by measuring certain factors. The RFM model is based on three quantitative factors: Recency How recently a customer has made a purchase Frequency How often a customer makes a… … Investment dictionary
frequency illusion — n. The tendency to notice instances of a particular phenomenon once one starts to look for it, and to therefore believe erroneously that the phenomenon occurs frequently. Example Citations: The word issues bothers a fair number of people,… … New words
Effective frequency — In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.The subject on effective frequency is quite controversial. Many … Wikipedia
RFM — is a method used for analyzing customer behavior and defining market segments. It is commonly used in database marketing and direct marketing and has received particular attention in retail.RFM stands for *Recency When was the last order?… … Wikipedia
RFM-анализ — RFM акроним (англ. Recency Frequency Monetary давность, частота, деньги) сегментация клиентов в анализе сбыта по лояльности. Определяет три группы: Recency (давность) давность сделки, чем меньше времени прошло с… … Википедия
RFD — is an abbreviation that can refer to:* Rural Free Delivery, the postal system to rural areas started in the Great Depression * Rally of Democratic Forces ( Regroupement des Forces Démocratiques ), a political party in Mauritania * Radio frequency … Wikipedia
RFA — Request For Applications (Academic & Science » Universities) Request For Applications (Governmental » Military) Request For Applications (Governmental » US Government) **** Royal Fleet Auxiliary (Governmental » Military) ** Request For… … Abbreviations dictionary
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
RFM (disambiguation) — RFM may refer to: *RFM, Recency, Frequency, Monetary Value *Reduced Function Mode of Windows Vista *Relative Formula Mass, also known as Molar mass *Remote File Management in connection with OTA … Wikipedia
RFL — Robot Fighting League (Community » Sports) **** Road Fund Licence (Governmental » State & Local) **** Reading in a Foreign Language (Community » Educational) * Resources For Living (Community) * Resources For Living (Community » Religion) *… … Abbreviations dictionary
RFV — Relative Feed Value (Miscellaneous » Farming) * Radio Free Virgin (Community » Media) * Reduced Functionality Version (Computing » Software) * Recency Frequency Value (Computing » Networking) * Radio Free Vermont (Community » Media) * Right… … Abbreviations dictionary
